The story goes that a little girl was watching her mom prepare the holiday ham. As she watched, she wondered why her mother cut off both ends of the ham before putting it in the pot, so she asked. Stumped, the mother realized that she didn’t know. She replied, “I’m not sure, sweetie. I’m just doing what I saw my mom do each year as she was preparing the ham.”

Intrigued, the little girl and mom decided to call the grandmother and pose the question about cutting off the ends of the holiday ham. Grandmother admitted that she didn’t know the exact reason, either. She replied, “I’ve just always prepared the ham the way my mom did it.”

So their next call was to the great-grandmother. When they asked her about her method of preparing the holiday ham, she laughed for a solid minute. Then she solved the mystery by saying, “I was forced to cut the ends off the ham because it was the only way I could get it to fit the small pot I had!”

Each time I hear this story of the holiday ham, I can’t help but think of the parallels that exist in business where the “cutting off both ends of the ham” is represented in the pressure to actively cold call, prospect door-to-door, and run the traditional ads that were effective for businesses back in 1970.

I think we can all agree that the landscape of business has changed. Things look much different today than two or three years ago – much less two or three decades ago. It’s unfortunate that much of the information we receive in the area of marketing and growing a business is based on what’s “traditionally” been done rather than on what’s generating Real Results in today’s new world.

Experience has shown that gimmicky taglines and glossy two-page spreads in the local real estate magazine are not enough to grow a thriving business.

The days of surviving as a “C” player in an “A” market have changed.

To succeed in today’s New World you’ve got to learn how to become an “A” player in a “C” market.

The power of communicating to the masses as a stranger has been replaced by the importance of effectively communicating to a smaller group as a friend.

It’s no longer about the ad – it’s all about the relationship.

This requires you to become more skilled in acquiring new prospects, converting more leads to contracts, generating more referrals, and staying more connected with your sphere.

The good news is that you’re not on this journey alone.

I can help, and of course, I’ll be extra careful to make sure you don’t  “cut off both ends of the ham” along the way.

Join me as I grow my business in 2011.

Mark Fidgett | 604-273-2002

“Your Personal Mortgage Consultant….For Life!”

PS – Please Don’t Keep Me a Secret

A REFERRAL is when you INTRODUCE someone you care about to someone you TRUST!

T 604.273.2002 | F 604.522.2072

An independent Mortgage Specialist associated with the Verico Mortgage Network.