I was fortunate enough to meet Dan Kennedy back in the early 90’s.

I was attending a Zig Ziglar event in Vancouver and Dan Kennedy was on the undercard.

To be brutally honest, like most event goers that day, I’d never even heard of Dan Kennedy.

I knew from the moment he took the stage, this guy was the real meal deal. He knows marketing inside out.

He made me wake up and smell the marketing coffee many moons ago.

Enough about why I think he’s one of the most knowledgeable marketers out there.

Below is a copy of his most recent blog post that really speaks to our current environment.

Last month, the Miami Marlins announced that they would be closing off part of their stadium for some home games.

They aren’t the only stadium having trouble selling tickets.

Across the board ticket sales for Major League Baseball are down and ten clubs are experiencing more than a 20 percent drop in ticket prices in their secondary markets.

Even the mighty Boston Red Sox had their 820 game sellout streak come to an end in April.

What’s to blame? Some are citing the economy. Others cite weather. And yet others blame individual clubs for their poor performance during the previous season.

The response has been to lower ticket prices.

The interesting thing is that based on TV ratings, interest in baseball isn’t in decline. Millions are still watching and, in fact, interest has even slightly increased. So does it make sense to lower ticket prices?

You’ve no doubt read and heard talk by economists, futurists, financial analysts, politicians, and the media about the need to lower our expectations and shrink our lifestyles as the only rational response to all that has occurred in the economy. For example, there was an article that ran inUSA Today, in which they warned of the need to “brace for a lower standard of living.”

You’ve likely seen a store at the local mall that has an eternal “Buy one, get one half off” sale that never ends.

Lowering prices, lowering standards…this seems the “natural” response.

But for you and I, lowering prices and lowering expectations is the least rational response.

It only makes sense if you wish to cede control of your life to circumstances. That is a fundamental choice that belongs exclusively to you.

There are, of course, changed and changing facts and realities in the business and financial landscape, but a good way to think about them is as a pro football team’s coaches and players must think about games played on natural turf, artificial turf, outdoors, indoors, in heat, in cold, in rain, in snow—regardless where they play, they play to win. And somebody wins every time.

Given the different conditions, they dress differently, run different plays and use different game strategies. They change their plan and figure out different ways to adjust to their conditions. But they don’t ever set aside their intentions of winning.

Whatever the realities are, one is that there is wealth. As long as it exists, it is yours to attract.

And you can attract it with far greater ease and faster than you think possible, if you believe you can and have the right “know how.”

There are three components necessary for you to shift to a winning plan.

  1. There is a philosophical component. There is a way of thinking that repels wealth, which is how most people think. There is also a way to think that attracts wealth. If you think that way, you are magnetic to opportunity, money and wealth.
  2. There is a strategic component. There are very practical things to do to put yourself in the right position and set in motion the forces that attract wealth. These include entrepreneurial strategies, relationship strategies, influence strategies, marketing strategies—that when properly employed and focused on, will make you magnetic to opportunity, money and wealth.
  3. Finally, there is a behavioral component. There are behaviors that repel wealth, and there are ways to behave that attract wealth. Ultimately, it is my contention that wealth attraction is more about doing than thinking.

You have to ask yourself if your business is really in decline and if so, is lowering your prices and expectations really your only option, or is your wealth attraction skewed. Because in the end, you have to either prepare to win, or lose to someone who is.

Mark Fidgett is a Vancouver mortgage broker and the driver behind www.NotaPennyDown.com

Your Vancouver Mortgage Broker For Life


P.S. Who’s the next person you know who wants to save thousands off their mortgage? Be sure to give me a call so we can help them! 604-273-2002

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