I was at a Christmas party the other day and I couldn’t help but overhear a conversation taking place about business.

My eyes lit up.

Right up my alley, in fact, I even made a point of edging as close as I could without looking like a stalker. lol

I heard one gentleman say –

“It’s a recession.We’re cutting back. Even slashing our advertising budget. We’re racking our brains to see what else we can do to drive sales without spending too much.”

I politely interjected and offered this free tip which I’ll share with you below.

…Follow Up

Yup that’s it…

Follow Up

The group was astonished when I rattled off these facts.

Did you know,

• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• 12% of sales people only make three contacts and stop
• Only 10% of sales people make more than three contacts

But here’s the kicker,

• 2% of sales are made on the first contact
• 3% of sales are made on the second contact
• 5% of sales are made on the third contact
• 10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

To make 2011 your BEST year yet, I challenge you to Follow-up, BUT not just once 😉